Elevating brands from being just another choice to being the only choice.

Bold, sweet and little tangy, just like the sauce...

That means at times they are the life of the party, outrageous and over-the-top, and other times just the right accent note on the cheeseboard, not hogging the spotlight, but rather elevating the things around to their rightful place.

Great Lakes. Great Coffee.

Whether you’re stopping in for caffeine, a sense of connection, or a place to check things off your to-do list, Cut & Run offers an environment that encourages you to seize the day and set sail in pursuit of your next big adventure.

Where scientific rigor and artistic expression converge.

Why is it that the impossible is often determined by those too scared to go and find out for themselves? Not here, not at Dream Machine. In here, art and engineering collide into the kind of magic that is only possible when hardworking, fool-hearted people get down to business. So drink up, and dream on. Cheers to the next impossible thing.

Committed to Prevention, Treatment and Cure of Alzheimer’s Disease.

It is difficult navigating the five stages of Alzheimer’s, and Alzamend strives to provide hope to find a cure through the commercialization of existing patented intellectual properties.

Reintroducing a family name to Mid-Michigan.

Chosen to reposition Lansing’s real estate leader and one of its most visible companies, which was founded in 1962, we helped Martin create and adopt a new strong and highly differentiating brand.

Highlighting the “Big Gold W.”

Wieland builds projects across the US and beyond. We built the brand that travels with them, because they don’t trust us to pour the concrete or weld the building frames.

Friends With Cannabis.

Highlighting a festival’s inclusivity and flexibility.

Lansing, Michigan’s annual, international multimedia showcase of independent films and live touring bands. As a founding sponsor, we’ve led CCFF’s branding and marketing activities, providing brand-new and original, award-winning campaigns each year since 2010. CCFF was recently named one of the Top 25 Coolest Film Festivals in the World by MovieMaker Magazine!

Reinvigorating the brand of a time-honored symphony orchestra.

We’ve partnered with this cultural cornerstone of Mid-Michigan for over a decade to grow attendance for and celebrate its broad and respected body of work, including its MasterWorks Series, Pops Series, Chamber Ensembles and Jazz Ensembles.

Differentiating an upscale sports pub and pizzeria.

People flock to their nearest Klavon’s for the incredible pizza and other delicious, scratch-made offerings. Oh – and their staff? Nicer than a room full of kindergarten teachers.

Reimagining a 42-year-old logistics brand.

Headquartered in southwest Michigan, and serving clients worldwide, these problem solving folks can deliver 16,000 fresh apples around the country in days or get that dangerous car off the road faster than the apples can hit the ground from the tree. Almost.

Making cannabis approachable.

In an industry that can be intimidating for newcomers, The Botanical Co. has developed many locations to embrace the curious and the well-versed. Our flexible identity helps people find their fit for euphoria, focus, rest or more.

Positioning a service firm to fly above the rest.

Craftsmanship and classic American workmanship are foundational tenants for this growing service business. Developing an identity around a strong forward facing eagle differentiates this proud workforce.