Ideas brought to life through meaningful brand strategy, design and communications.

Highlighting a festival’s inclusivity and flexibility.

Lansing, Michigan’s annual, multimedia showcase of independent films and live touring bands grew to include screening of more than 150 films. As a founding and ongoing sponsor, we’ve led CCFF’s branding and marketing activities, providing brand-new and original, award-winning campaigns each year since 2010. CCFF was recently named one of the Top 25 Coolest Film Festivals in the World by MovieMaker Magazine!

Friends With Cannabis.

Committed to Prevention, Treatment and Cure of Alzheimer’s Disease.

It is difficult navigating the five stages of Alzheimer’s, and Alzamend strives to provide hope to find a cure through the commercialization of existing patented intellectual properties.

Reinvigorating the brand of a time-honored symphony orchestra.

We’ve partnered with this cultural cornerstone of Mid-Michigan for over a decade to grow attendance for and celebrate its broad and respected body of work, including its MasterWorks Series, Pops Series, Chamber Ensembles and Jazz Ensembles.

Making cannabis approachable for Michigan residents.

In an industry that can be intimidating for newcomers, The Botanical Co. has developed many locations to embrace the curious and the well-versed. Our flexible identity helps people find their fit for euphoria, focus, rest or more.

Reintroducing a family name to Mid-Michigan.

Chosen to reposition Lansing’s real estate leader and one of its most visible companies, which was founded in 1962, we helped Martin create and adopt a new strong and highly differentiating brand.

Highlighting the “Big Gold W.”

Wieland builds projects across the US and beyond. We built the brand that travels with them, because they don’t trust us to pour the concrete or weld the building frames.

Differentiating an upscale sports pub and pizzeria.

People flock to their nearest Klavon’s for the incredible pizza and other delicious, scratch-made offerings. Oh – and their staff? Nicer than a room full of kindergarten teachers.

Reimagining a 42-year-old logistics brand.

Headquartered in southwest Michigan, and serving clients worldwide, these problem solving folks can deliver 16,000 fresh apples around the country in days or get that dangerous car off the road faster than the apples can hit the ground from the tree. Almost.

Crafting visual language for a cannabis consulting firm.

Leave the cannabinoids and terpenes talk up to the experts at finding high quality candidates for growing businesses. From growers to budtenders, this training, staffing, and consulting agency for Michigan’s growing cannabis industry will hand pick the right fit.

Recreating a once immersive and fragrant art installation.

Flower House Detroit is the visual and personal journey of project photographer Heather Saunders. Highlighting the project’s inception, preview, exhibition, and aftermath, this Michigan made book celebrates the gift of finding beauty everywhere – even in the most unexpected places.

A creative exercise in simplifying fluid dynamics.

FLOW, a brand new exhibit at Impression 5, explores fluid dynamics with two stories of hands-on, interactive components and activities. Kids and parents alike can study the science of a vortex, power a giant water-shooting flywheel, play with water jets, and much more!

Positioning a service firm to fly above the rest.

Craftsmanship and classic American workmanship are foundational tenants for this growing service business. Developing an identity around a strong forward facing eagle differentiates this proud workforce.