Founder / Principal / Creative Director
Camron Gnass has spent over 25 years leading Traction to create compelling brand strategy, design and communications for organizations across the state of Michigan and around the country. Traction repeatedly wins industry awards and recognition in national design publications including several best-in-show, best-in-category and judges choice awards.
Developed and taught course on applied brand positioning starting in 2012 at Michigan State University College of Communication Arts and Sciences.
Camron Gnass has most recently published Flower House Detroit, an IPPY National Gold winning book. He has history of publishing dating to 1997 when he published calendars across the country for large university sports programs. In that time he’s published things from a course book for Northwestern University, a monthly community Sport magazine and a historical look at Michigan State Football‘s renaissance and several others.